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City in Souss-Massa, Morocco
Photo: Marcin Sochacki (Wanted), CC BY-SA 4.0 via Wikimedia Commons
Agadir (Moroccan Arabic: أݣادير) is a city in the southern part of Morocco. Agadir is a tourist resort that is popular with European travelers and Moroccans alike. It has a beach with all the appropriate facilities for beach-tourism. The city is especially attractive, it is clean and orderly with very friendly locals.
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The museum which exhibits a small collection of Berber objects from 18th and 19th century the likes of old Berber music instruments, Berber jewelry, traditional clothing and old manuscripts.
The sign is missing: you go through iron gates on the corner. Mostly photographic exhibits which concentrate on the Agadir earthquake on 29 February 1960. Cost is 20-30 dirham each and there is a guide who speaks Arabic, French and English. After you have browsed you can walk around the super Jardin Olhao, where there is a cafe, toilets and children's playground.
Coco Polizzi has been recreating a traditional Moroccan Medina on route N1 in Bensergao. Out of town you will need to take an orange Petit taxi, and arrange a time for the taxi to return to collect you, but its well worth the effort for the architecture alone. Amble along the cobbled alleys amongst artisans and chatty shop keepers and take a traditional souvenir or two.
There's part of the original fortress which is at the top of the hill beside the city, over the huge painting. It's possible to walk up there, taxi will cost 30-50 dirham.
The main attraction is the beach, which is very big and not very crowded. The beach is very windy, at least in February.
Imesouane, Devils rock (at the town of Tamragh and with the neighbouring towns of Aourir and Taghazout), Anchor point, Cro-Cro and many others. There are a lot of surf schools and surf camps and surf shop. The best surf season from November till March - but if you are just beginner - you can surf every day all year long.
This is a small zoo, called "Vallée des Oiseaux" ('Birds Valley'). There is a very nice cage you can walk inside, many birds from all the world, some goat-like animals from the Atlas, and even exotic mammals. The children of Agadir go there to play in a small and crowded playground.
With three top-notch golf courses, Agadir can rival most countries' golf facilities. Ask at any large hotel about the bus transport which collects visitors several times a day.
Market
With over 3000 stalls the souk is a must see. Everything from tourist souvenirs, clothes, leather goods, household items, to fruit and veg. If you are a tourist and enter via Gate 9 or 10 (the main gates) expect to be approached by someone offering to guide you. Which of course means he'll take you to all his friend's stalls. If you wish to avoid this, and explore on your own, enter through one of the lower numbered gates where the Moroccan's go. Haggle hard and note some stores advertise fixed prices. Worth looking there first so you have an idea of the 'right' price to pay before trying your hand at haggling. Personal favourites and the olives and spices stalls. Generally stallholders are happy to be in your photographs, but be respectful and ask permission first.
ملعب أدرار
This is multi-use but mostly for soccer, with a capacity of 45,480. The home team is Hassania Agadir, playing in Botola Pro the top tier. In 2025 / 26 it hosted matches in the Africa Cup of Nations.
Fantastic location with view of the ocean. Typical, good food. Best brochette.
Small restaurant with excellent grilled meat over a wood fire and lots of small bowls filled with different things. The welcome is pleasant and the food fresh and tasty. Quick and efficient service.
If you're looking for a Moroccan street food experience, this one is for you. Authentic place. Best sandwiches.
Friendly and typical restaurant, traditional cuisine. A lot of nostalgia in this place. Very good restaurant with local specialties. Very tasty tagine and couscous.
Homemade Moroccan taste. Very good welcome and nice service.
Typical Moroccan restaurant. Warm welcome, excellent meal couscous tajines. Staff super friendly, great food.
If you're on a budget this hotel is a great place to stay. It's near where the bus stops (1 min walk), right next to an internet cafe and about 20 min walk or a 6 dirham taxi ride (don't forget to get them to turn the meter on) to the seafront. It is possible to stay in a room on the roof with a double bed and a single for 100 dirham! The best thing is, it has an amazing warm shower with a large showerhead. The rooms definitely have a "backpackers" feel, but it's a great, and cheap experience.
Close to the centre, rooms with shower (shared toilet), very clean, breakfast served in a rooftop eatery. Street-facing rooms can be a bit noisy. In the heart of the city: 5 min walk to the beach, 25 min from the airport, 10 minutes from the souk (al had), 5 minutes from shopping center.
Cheap place to stay. Hot shower outside - from 07:00-10:00 morning and 18:00-21:00. The electricity plugs are hidden on left side of the neon lamp above sink in your room. Just ask receptionist. Rooms could be quite noisy as hotel is close to the street and those crazy motorcycle drivers without exhaust pipes. So if you are sensitive, don't forget about your ear plugs.
الإقامة فلوري
This is a nice cheapie downtown with private balconies, pool, a/c, wifi, free breakfast, and kitchenettes. From here, you can walk around the center of town or to the beach.
Four-storey with 246 rooms 400 meters from the beach in the center of Agadir and with an outdoor pool.
The hotel has a commanding position with a magnificent view of the bay and the city. Guests can keep in shape in the gym, have a swim in one of the 3 beautiful outdoor pools, or relax in the health club with a sauna, or a massage. Your children will be entertained in the kids club, while you can unwind enjoying a cool drink from one of the three bars. Amenities of this Agadir Hotel include conference and banqueting facilities, and there is a business center, where guests can access the Internet. In the evening, the traditional Moroccan-style restaurant Fez features live folk music, the hotel restaurant serves a buffet, including salads, chicken dishes, fish tagine specialties, fresh fruit, Moroccan cakes and soups, and there is also a pizza restaurant.
20 minutes from Agadir, this ecolodge is the perfect place to discover centuries-old Berber culture and the UNESCO Argan Biosphere Reserve. It features gourmet food using fresh and natural product especially ones from the organic garden of the Kasbah. The objectives of the ecolodge is to provide a comfortable and educational experience for guests by learning about local customs, food and traditions as well as the natural environment. Thus, it is a learder in the Souss region in alternative technology and high environmental standards as well as positive economic side effects for the local population.
Luxury beachfront hotel.
10 minute walk from the beach. This hotel is on the smaller side, but the rooms are clean and spacious. Has free wifi, pool, working A/C, and a restaurant.
Downstairs is a shop selling all the co-operatives wares, up a few steps you can see artisans working, painted furniture, ironwork, embroidery, ceramics, etc.
By train
There is no train connection with Agadir.
By bus
Between Essaouira and Agadir it is very easy to catch an intercity bus anywhere along the way. During the day there is one bus about every hour.
By bus
There is a public bus service which is quite reliable.50-5 dirham, directly paid to the driver, who will hand you a proper ticket. Keep the ticket until the end, there might be controls.
By taxi
Most of the Agadir's petit taxi are quite legal and use the taximeter (you can ask the driver to do it without any problems).
By motorbike rental
Mopeds can be rented around Hotel Kenzi, but they are expensive, more than 100 dirham an hour.
By car
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Agadir (Temsia) · International · AGA
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