South Korea (Korean: 한국, 韓國 Hanguk), officially the Republic of Korea (대한민국, 大韓民國 Daehan Minguk), is a country in East Asia. Known as the "Land of the Morning Calm", Korea has served as a cultural bridge between its neighbors, China and Japan, for a long time. In the 2nd half of the 20th century, South Korea emerged from the shadows of its turbulent past and achieved impressive economic growth, making it one of the world's most affluent countries today. South Korean pop culture, especially K-pop, is incredibly popular worldwide, driving higher levels of tourism to this nation. Despite their modernity and love for high technology, Koreans also take great pride in their history and traditions, and there many well-preserved historical sites that can give history buffs a glimpse into the ancient past.