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The statue of Roland was erected in 1928 as a war memorial for the fallen of the Franco-Prussian War of 1870/71 and the First World War. A plaque added later commemorates the fallen of World War II. The figure is 8 m high, with the column a total of 11 m.
On the first weekend in August every year Bad Windsheim is the location for an event called Weinturm Open Air, a concert on the top of a hill in the town.