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The town's central beach is located right in the tourist downtown, with the most picturesque portion next to the river mouth and the boat-shaped shopping center. Located within a wide cove lined with a coastal road, mid-range resorts, beach restaurants, and local fishing boats, it stretches for many kilometers in either direction, wrapping around the points to merge into Playa las Ballenas in the west and Playa Punta Popy in the east.