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Modest provincial history museum. Archaeological finds from Thracian and other sites nearby, the obligatory ethnographic exhibits about life during the National Revival period, and the modern history of Belitsa. It shares a building with the tourist information centre; museum entrance is on the left.
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Built by the international animal welfare organisation Four Paws in 2000, the sanctuary houses bears from Balkan countries, Argentina and Ukraine, on a total area of . The guided tours are offered in Bulgarian and English and include descriptions of the bears' poor original living conditions. The park's landscape is not suitable for people with mobility issues and baby strollers.