Hot spring area in Yamagata Prefecture, Japan
Photo: 663highland, CC BY-SA 4.0 via Wikimedia Commons
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わらべの里歴史と文化の美術館
A museum consisting of five buildings collected and over 1000 artifacts collected by a single man, Yaheiji Okazaki. Emperor Meiji stayed in one of the buildings, and imperial objects and items from Yamagata Castle's former lords are featured among many others.
蔵王温泉大露天風呂
An open-air hot spring (rotemburo) in an atmospheric forest enclave in the mountainside. It easily sets itself apart from other onsen in the country and consistently receives high ratings among visitors.
源七露天の湯
A hot spring with an outdoor rotemburo and an indoor bath.
蔵王温泉スキー場
Zao is Tohoku's largest ski resort and has been a popular ski destination for decades. The area features 32 lifts and a variety of options for skiers from first-timers to pros.
蔵王樹氷まつり
Even if you're not interested in skiing, Zao's Ski area attracts winter visitors for its famous juhyo, better known as "Snow Monsters". Of course there are no real monsters; the "snow monsters" are created by the heavy amount of snow covering the trees. The festival season begins in late December and continues through early March. There is a Light-Up on specific days during the event, including most of the month of February when the monsters are typically at their best. Other events occur randomly throughout the season.
ジンギスカンロッジ
Unsurprisingly, given the restaurant's name, Genghis Khan Lodge is one of the most famous places to indulge in this specialty.
蔵王国際ホテル
Offering Western-style and Japanese-style rooms, as well as suites. The hotel's onsen has made it one of the Zao Onsen's top hotels. It has both indoor and outdoor baths in a quiet, atmospheric setting. It's best to book on weekdays or book early as weekends tend to book out quickly.
名湯舎 創
A cozy hotel in Zao Onsen with its own onsen for guests.
能登屋 工房 栄治郎
The shop was founded by the renowned kokeshi artist, Okazaki Ikuo as the place to purchase his kokeshi. He is among the most famous of the Zao Takayu kokeshi artists, and the shop features the widest selection of kokeshi with many sizes to choose from. It also offers some kokeshi from other artists, including those from other schools, so if either the artist or school are important to you, double-check before purchasing.
田中こけし店
A shop selling Zao Takayu kokeshi from some of the prominent local artists. There are also other kokeshi and souvenirs. They also offer a paint-your-own kokeshi experience for a fee until 5PM.
By plane
The nearest airport is in Yamagata, with limited domestic services. Direct Zao Liner shuttle buses (¥4500/2250 adult/child) meet all arriving and departing flights, reservations required.
By train
Yamagata can be reached from Tokyo via the Yamagata Shinkansen line (2 hr 30 min), or from Sendai via the JR Senzan line (70 min).
By bus
During the ski season only, Jam Jam Liner runs a daily 8-hour overnight bus (service JX851) directly from Tokyo's Haneda Airport and Shinjuku Bus Terminal to Zao, with fares starting from ¥4700.
Zao Onsen is small enough to be walkable. Yamako Bus has limited local services to sightseeing spots.
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Higashine · Regional · GAJ
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