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City in South Dakota, United States
Photo: André-Pierre du Plessis from New York, United States, CC BY 2.0 via Wikimedia Commons
Wall, South Dakota, "the geographic center of nowhere," is known best to cross-country travellers for its main attraction, Wall Drug. Advertised on gigantic billboards for hundred of miles to the west and east on Interstate 90, the gargantuan drug store has put Wall on the nation's map. There are signs all over the world telling how many miles you are to Wall Drug.
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Informative displays feature photos, text, graphics, music, models, and an audio tour describing the exhibits. This narrative museum tells the unforgettable stories of the 1890 massacre of up to 300 Lakota men, women, and children at Wounded Knee Creek. The museum's gift shop features books, Indian gifts, and self-guided tour maps to the massacre site.
In 1931 the store's entrepreneurial owners, Ted and Dorothy Hustead, had the idea to give away free ice water for passing motorists. They started to put up signs and billboards along the highway showing the distance to Wall Drug. These signs have since been spread around the world. It is joked that based solely on the billboards, future archaeologists will probably consider Wall Drug to be the most important building on the North American continent. From this seed of signs and billboards grew the tourist attraction that Wall Drug is today: giftshops, museums, restaurants, and of course the original drug store. Get a bumper sticker while you're there; it's the mark of a true cross-country traveler.
This branch of the touristy local chain marks its presence with the Giant Jackalope Sculpture, a towering 42 ft wooden cryptid complete with a staircase to an observation deck.
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