Municipality and town in Jalisco, Mexico
Photo: Tobias Hesse, CC BY 2.5 via Wikimedia Commons
Amatitán is a small town in the Tequila Valley in Jalisco, Mexico. The town is a key destination on Jalisco's Traditional Tequila Trail because it is one of the core historical towns that have been producing tequila for centuries. Amatitán is home to the well-known Herradura brand.
From the travel guide. Select a place for details, a map and what is nearby.
Interpretive Museum of Agave Country
Local heritage museum describing the history and culture of growing agave and producing tequila. Includes exhibits about barrel making, bottle making, and specialized occupations like jimador that are important around Tequila, but unheard of elsewhere. Local art focusing on tequila culture is on display.
Large outdoor tequila garden with tables set on patios surrounded by agave fields. Various tequilas and cocktails are available along with tacos. Relaxing place to hang out with friends and watch the fabulous sunset over the Sierra Madre.
Set in the ruins of a 17th century hacienda that included agave fields and a distillery, the well-maintained (but unrestored) structures are both scenic and historically relevant. The restaurant itself serves traditional and regional Mexican cuisine and of course, cocktails and samples of several types and brands of tequila. Visitors can walk through the gardens and visit an historic aging cave.
Family-run rustic restaurant serving traditional Mexican cuisine with an emphasis on the grilled meats and (very) fresh vegetables and home baked breads. Dining is an experience because the restaurant sits above subterranean tequila aging caves from a long-defunct distillery. Visitors who want to see the historic caves without having dinner can get a 20-minute tour for M$50 per person.
Tres Mujeres (NOM 1466) is a family-owned distillery using traditional artesanal processes and organically grown agaves to produce their tequilas. Other distilleries also use brick ovens and stone tahona roller mills, but probably none of the others play music for their fermentation vats to help enhance the drink's smoothness. They've found that Luis Miguel songs produce a much smoother drink than Bad Bunny's noisy cacaphony. Several styles are produced, including Blanco, Reposado, Añejo, and Extra Añejo.
Casa Herradura, Tequila Jimador, Brown Forman
This is the oldest continuously operating distillery in the Tequila Valley, established in 1870. It produces the popular Herradura and Jimador brands, which are now owned by the Brown Forman international liquor conglomerate. The distillery, NOM 1119, is also credited for developing the reposado style of tequila, now produced by almost all tequila distilleries. Tours take visitors through the fields and production facilities where they can see the traditional processes, like roasting agave pinas in stone ovens and cruising them with a stone tahona. The tour is long on historical and technical substance and mercifully short on marketing jingles and slogans.
Roadside bar, grill, and restaurant. Traditional lively atmosphere with live music. A great place to get a bite to eat and something to drink. Since 1997.
Bed and breakfast style inn housed in a colonial-era home with rooms opening onto a central courtyard garden. Rooms are clean and comfortably furnished but lack modern amenities like air conditioning.
The clay jugs used to serve drinks in many cantinas and distilleries are called cantaritos (which is also the name of a popular tequila-based drink). Artesanal cantaritos are made by several local artisans whose work is available at this popular roadside shop. It's a bit of a tourist trap, but a fun one with a dash of authenticity and genuine local color.
By train
One of the best (most fun) ways to get to the Tequila Valley is by taking one of the "tequila express" trains from Guadalajara.
By bus
Many buses go from Guadalajara to Amatitan. Autotransportes Etzatlan (ATE) operates buses that leave Guadalara's Central Vieja (old bus station) about every 15 minutes.
Choose an airport to see hotels, stations, taxi ranks and car rental desks around it.
Guadalajara · International · GDL
Loading places around the airport…
Articles and travel topics about Amatitán and Mexico.
Find the cheapest countries to fly to from the US and UK in 2026. Compare realistic round-trip flight deals, budget airlines, and prime booking windows.
8 min read
Explore the best places to visit in November across autumn foliage, mild desert warmth, southern spring blooms, and off-peak travel bargains.
6 min read
Plan your Isla Holbox trip with our complete Mexico guide. Explore sand streets, Punta Cocos bioluminescence, whale sharks, beach clubs, and ferries.
8 min read
Is it safe to travel to Mexico right now? Compare safety in Cancun, Riviera Maya, Mexico City, and Oaxaca with official travel advisories and local tips.
7 min read
Every section of the guide. Open one to read it in full.