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Downtown Upland is the historic core of the city, just off Euclid Avenue on 2nd Avenue. Today, the area is seeing a revival as more specialty shops are locating to the area. Downtown is also home to an evening market on Thursday nights during the summer, and the annual Lemon Festival in April.
One of many Madonna of the Trail statues that commemorate American pioneer women, the one in Upland is located at the busy intersection of historic route 66 and Euclid Avenue. The monument was dedicated in 1929 and contains inscriptions that honors Jedediah Smith's 1826 crossing of the area in search of a westward-flowing river.