Has a wealth of activities. There is a ski slope and toboggan run, ten-pin bowling, a large cinema, shopping, a canalside pub, Waterworld, a four-star hotel, and a large park created from the site of the National Garden Festival.
Well worth a visit, housing a world-class ceramics collection and also a preserved Spitfire, in memory of its designer, Reginald Mitchell, a native of Butt Lane (near Stoke).