Local history museum, covering the Clearances, and the Helmsdale gold rush of 1869. You can still pan for gold further up the valley. With café.
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Now part of Diageo, this was a twin distillery, but Clynelish A (or Brora) closed in 1983 and you visit Clynelish B. It produces a peaty single malt whisky, 95% of which goes into Johnnie Walker Red Label; see Kilmarnock#Understand for the story of this iconic brand. However a few bottles of single malt are released, and old stock from Distillery A are pricey collectors' items.
Opulent home of the Dukes of Sutherland, originally from 14th century but what you see now is mostly a grandiose Victorian chateau. Yes, lots of heads of dead animals, and the dark side is that the duchy ruthlessly evicted its tenants in the 18th and 19th centuries. With extensive gardens.