The extension of Rådhustorget across the river. This is where the Gävle Goat (Gävlebocken) is erected each year four weeks before Christmas, a large straw goat. The tradition began in 1966, as did the tedious tradition of burning or otherwise destroying it, in spite of fire-proofing, security guards and camera surveillance. Only a third of goats have lasted until Christmas and several have perished within hours of assembly. Since 1986 there have been Goat Wars between rival structures, one built by a school and the other by local business; they've yet to hit on the solution of decoy goats.
Sveriges Fängelsemuseum
This occupies two buildings: you start in the main block, the two-storey former jail in the classic 19th century high-hall pattern. Then the Länscellfängelset on nearby Timmermansgatan depicts its 18th-century predecessor, a dark squalid lock-up of low-lifes, dirty straw and droll rats.
Länsmuseet Gävleborg
The county museum and art gallery has a large and interesting collection; child-friendly. The building was financed in 1933 by a tobacco and shipping magnate.
This was the birthplace in 1879 of Joel Emmanuel Hägglund, better known as Joe Hill. In 1902 he emigrated to the USA, where he became a labor organizer, song-writer and activist for "Industrial Workers of the World", the "Wobblies". In 1914 a Salt Lake City grocer and his son were shot dead by two intruders; Joe Hill came to a local doctor that evening with a gunshot wound to his chest. He was eventually convicted of the murder, and executed by firing squad in Nov 1915. The prosecution case was shaky and his many supporters believed he was shot for being a "wobbly", but his refusal to explain his wound sealed his fate.
Järnvägsmuseet
The museum moved here from Stockholm in 1970 to have more display space, and it hosts a large collection of old locomotives and rail cars.
The resident symphony orchestra gives regular concerts, and there are visiting acts.
Whiskey Village
Mackmyra distillery introduced the first Swedish whiskey in 1999, a single malt. The original site at Valbo (in a former power station) has an annual capacity of 0.6 M bottles. The one you can visit is the second site 10 km east near E4, the seven-storey "gravity distillery" opened in 2011. (The water is pumped up just once, then its head of pressure drives everything else with no inefficient intermediate pumping.) They also make gin. There are no brief tours, those offered are four hour events with tastings and dinner included.