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Designated as a 'Festival of International Touristic Interest' by the Spanish Government, upwards of 40,000 people descend on the town annually for a massive tomato fight that literally stains the entire town red. It is believed to have begun in 1945, when some youths threw tomatoes at town authorities in retaliation for being denied permission to participate in a parade. The incident was repeated for several years until 1950, when after an attempt by Franco government to halt the practice, most of the townspeople began participating and it became a regular event.
La Tomatina is a Spanish festival in Buñol, Spain where participants throw tomatoes at each other. It is the biggest food fight in the world. From the festival's origin as a food fight between friends in the 1940s, it has become a famous tourist attraction. Until 2013 there was no limit to the number of participants; in 2013 the festival became a ticketed event for no more than 20,000, so as not to overwhelm Buñol's population of about 9,000 people.
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Buñol Castle
Built by the Moors in the 11th and 12th centuries atop an earlier Roman fortification, the castle was captured during the Christian Reconquista in 1238 and later modified. It was used as a barracks during the 18th and 19th centuries, and now houses a small museum with displays documenting the town's history.
Church of Saint Peter
The church was built in the 18th century in the Neoclassical style, and remodeled several times.
Hermitage of Saint Louis Bertrand
The small chapel was built in the 18th century, by San Luis spring.
Optical telegraph tower
The ruined optical telegraph tower dates from the mid-19th century and is one of a string of such towers between Valencia and Madrid. Good views of the area can be had from the top.