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Photo: User:Mtcv, CC BY-SA 3.0 via Wikimedia Commons
Do not expect a beer museum, but rather to be flooded with Heineken advertisements.
The Heineken Experience, located in Amsterdam, is a historic brewery and corporate visitor centre for the internationally distributed Dutch pilsner, Heineken beer.
© OpenStreetMap contributors
Those interested in urban renewal may wish to visit Frans Hals, a 19th-century, residential area along the narrow Frans Halsstraat (straat means street). By 2019, the city had removed on-street parking and replaced it with greenery, benches, picnic tables and some playground equipment. There are several restaurants along the street.
The largest and most prestigious museum for art and history in the Netherlands: works by Vermeer, Rembrandt, and other Dutch masters. Its garden has a curious collection of architecture and has free entrance during museum opening times. Recommend getting there early to avoid long queues and crowds, then head first for the second floor to see the Rembrandt classics and others such as Avercamp's Winter Landscape with Skaters.
Situated in De Pijp, this is a place where people sunbathe and have picnics in the summer.
Coster Diamonds
This stately building is one of Amsterdam's two diamond factories. Guided tours are given showcasing the complicated diamond production process. It looks like just an ordinary jewellery shop, and of course it is, but there is a lot more to it. If you want to purchase diamonds, ask for the tax refund form so you can get up to 12% of the asking price back at the airport.
This exhibition is about the history of the diamond trade in Amsterdam.