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It is also possible to tour the dunes on ATVs. However, it is not as much fun as it might sound at first. You are basically following a guide and can not go bananas with your rented quad. If the latter is more of you taste, try to find a regular ATV rental and go on your own from there. On the way towards Merzouga there seem to be some regular rentals.
Many tourist that come here with their own or rented motorbikes or 4WD go right into the dunes for a little fun. Some discourage this touring, but touring the dunes on a camel is neither more authentic nor worth more protection.
Hike the dune