The town's main plaza is an enjoyable square with brick-paved pathways radiating out from a central kiosco (bandstand). Many iron park benches under tall pine trees.
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Church of St Matthew the Apostle
The parish was established in the 16th century by Franciscan missionaries, but the current church was completely rebuilt in the early 20th century in a neo-gothic style.
Monumento al Zapatero
Naolinco is known for its quality leather products, and visitors to the city shouldn't be surprised to see a towering bronze monumental Statue dedicated to the town's shoemakers. Someday the belt makers, purse makers, and leather motorcycle jacket makers might get their monuments, but for now, it's the shoemakers who are emblematic of Naolinco's leather industry.
Naolinco Cemetery
This is a really cool cemetery that people are just dying to get into. It's one of Mexico's most beautiful cemeteries with a huge number of memorial statues, many atop elevated crypts. The cemetery is also the site of Day of the Dead celebrations on the night of November 1 featuring singing hymns and praises to the dead. The singing begins in the cemetery's El Descanso chapel. A special prayer is said for the solitary souls who have nobody who remembers them. The Day of the Dead celebrations in Naolinco are unique in Mexico and have been submitted by INAH as a candidate World Heritage Site.
Waterfalls
Just outside town is a set of waterfalls with a scenic overlook (mirador) for those who would rather just take pictures then hike the mountain trail for a close-up of the falls.