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Though not as spectacular as some fireworks festivals in Japan, this is in fact a competition for fireworks producers. Original and unique fireworks can be seen.
Outer Shrine; 外宮
Dedicated to the goddess of food, clothing, and housing, Toyouke-o-mikami. Accordingly, there are snacks and souvenirs available at a stand near the main gate. The smaller of the two, it is a 5-minute walk from Ise Station.
Inner Shrine; 内宮
Dedicated to the sun goddess, Amaterasu-o-mikami, and is the larger and more important of the two. There are a few ponds full of colorful carp, and the river that runs nearby has the less colorful ones who didn't make the cut.
河崎界隈
The old merchants quarters of town. Many old buildings remain. Good for a stroll.
夫婦岩
Also known as the Husband-and-Wife Rocks or the Wedded Rocks, these two rocks just offshore are tied together with a Shinto shimenawa rope weighing over a ton. The rocks are said to represent Izanagi and Izanami, the creator gods of Shinto myth, and the larger "male" rock has a small torii gate on top. While photos often make the rocks appear much larger than they really are, it is still a unique and interesting site.
伊勢シーパラダイス
A small aquarium where you can enjoy shows by seals and walruses, and can touch and interact with the animals.